The Groundwork: From Local Trainer to Branded Expert
When I first met Miguelangel Grande, he was training youth soccer players for cash on the side. No brand. No system. No business structure. Just raw knowledge, a passion for developing talent, and a next-level understanding of the game.
I Knew This Personal Trainer Was Going Viral From When We Started
Client
Miguelangel Grande
Brand
Grande Sports Training (@grandesportstraining2)
Industry
Athlete Development / Performance Coaching
Location
California & International
What I saw was someone with not just coaching skill, but a voice that could shift how players and coaches at every level thought about football. I knew he had what it took to go viral—and not just online, but inside the decision-making rooms of pro clubs.
But first, we had to build the foundation.
The Groundwork: From Local Trainer to Branded Expert
We started by treating his side hustle like a real business:
1. Business Formation + Branding
I helped him take the leap from freelance trainer to business owner. We officially incorporated what became Grande Sports Training and built the brand from scratch—name, identity, website, voice, and positioning.
2. Community Infrastructure
We launched his Instagram and created a Facebook community for players and parents. It wasn’t just about likes—it was about building trust, connection, and a system for generating demand.
3. Booking + Payments System
I designed and implemented a complete backend system so Miguel could accept online payments, schedule private and group sessions, and stay organized as his client base started growing.
4. Education & Retention Tools
We launched a newsletter for player development education, recovery tips, match prep guides, and tactical insights—creating value beyond the pitch and keeping clients engaged long-term.
We weren’t just helping Vince “go viral.” We were helping him build a scalable e-commerce empire.
The Breakthrough: The “Game Matrix” Methodology
One of our biggest wins was formalizing Miguel’s unique training approach. We co-developed what’s now called the Game Matrix—a methodology that tailors training by position, role, and playing style.
This gave him a brandable system that felt proprietary, which is one of the keys to scaling a coaching business and attracting high-level attention.
Every training session, every piece of content, and every partnership now ladders up to this framework.
The Results: Viral Growth & Global Demand
What followed was a meteoric rise—but not by accident.
- Year-over-year business growth has nearly tripled
- Miguel has been hired by national federations and consulted for pro clubs across multiple countries
- His content has gone viral on Instagram and TikTok, breaking down tactical plays and pro-level mindset
- He’s trained World Cup players like Douglas Costa
- He’s been brought in by top football agencies to run elite combines attended by GMs, TDs, and head coaches
And yet—none of that would have been possible without a stable business backbone and strategic clarity.
Final Word: A Foundation That Lasts
This wasn’t a lucky break or a one-hit viral wonder. This was a long-term brand built from the ground up—with structure, systems, and soul.
Miguel is the face of Grande Sports Training. But behind the scenes, I helped create the foundation that’s still supporting his growth today.
If you’re sitting on a gift like Miguel was—something powerful that just needs the right structure, the right launchpad—I’d love to talk.