Case Study: Structuring the Brand Behind a 9-Figure Seller
When Yvenson Israel — known online as @vincelajan — wanted to step into the spotlight as an Amazon FBA and e-commerce expert, he came to me and my team to do it right the first time.
I Helped This E-Commerce Expert — Now He’s Sold Over $100M on Amazon
He had the receipts. His portfolio of Amazon stores was already growing, and his systems were proven. But to turn that into a personal brand, mentorship platform, and investor-facing machine? That took structure.
Building the Brand Foundation
This meant:
- Creating the positioning and brand voice to match his expertise
- Setting up funnels to attract both students and investors
- Developing domain strategy, landing pages, and CRM tools
- Mapping out communication and engagement flows to build trust and authority
He needed a platform that made people believe in the business behind the business — not just a flashy store or viral post.
Creating Scalable Sales Infrastructure
Beyond the look and feel, we structured his entire backend for growth:
- Sales processes for onboarding investors into automated Amazon store models
- Affiliate infrastructure that led to high-ticket referrals (including one affiliate I brought in personally who opened 15 stores out the gate)
- CRM and email sequences tailored to different tiers of buyers, from students to silent partners
We weren’t just helping Vince “go viral.” We were helping him build a scalable e-commerce empire.
The Outcome?
Since we laid that foundation, Vince has now:
- Sold over $100 million worth of products through Amazon across multiple accounts
- Mentored hundreds of students through his programs
- Created passive income machines for his clients — while still using the original frameworks we built
And the brand? Still running strong.
There’s a reason people come to me when they’re ready to turn success into something bigger — a brand, a movement, a legacy.